* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

body {
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  line-height: 1.6;
  color: #1a1a1a;
  background: #ffffff;
}

.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
}

.nav {
  border-bottom: 1px solid #e5e5e5;
  padding: 20px 0;
  position: sticky;
  top: 0;
  background: #ffffff;
  z-index: 100;
}

.nav .container {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.nav-brand {
  font-size: 20px;
  font-weight: 700;
  color: #0066ff;
}

.nav-links {
  display: flex;
  gap: 32px;
}

.nav-links a {
  color: #666;
  text-decoration: none;
  font-size: 15px;
  font-weight: 500;
  transition: color 0.2s;
}

.nav-links a:hover,
.nav-links a.active {
  color: #0066ff;
}

.hero {
  padding: 80px 0;
  background: linear-gradient(135deg, #f8f9ff 0%, #ffffff 100%);
}

.hero-content {
  max-width: 800px;
}

.label {
  display: inline-block;
  font-size: 13px;
  font-weight: 600;
  color: #0066ff;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  margin-bottom: 16px;
}

h1 {
  font-size: 48px;
  font-weight: 700;
  line-height: 1.2;
  margin-bottom: 24px;
  color: #000;
}

.lead {
  font-size: 20px;
  line-height: 1.6;
  color: #4a4a4a;
  margin-bottom: 48px;
}

.hero-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  margin-top: 48px;
}

.stat {
  text-align: center;
}

.stat-value {
  font-size: 36px;
  font-weight: 700;
  color: #0066ff;
  margin-bottom: 8px;
}

.stat-label {
  font-size: 14px;
  color: #666;
}

.section {
  padding: 80px 0;
}

.bg-alt {
  background: #fafafa;
}

.section-header {
  max-width: 700px;
  margin-bottom: 56px;
}

.section-header h2 {
  font-size: 36px;
  font-weight: 700;
  margin-bottom: 16px;
  color: #000;
}

.section-header p {
  font-size: 18px;
  color: #666;
}

.grid-3 {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 32px;
}

.card {
  background: #ffffff;
  padding: 32px;
  border-radius: 12px;
  border: 1px solid #e5e5e5;
  transition: transform 0.2s, box-shadow 0.2s;
}

.card:hover {
  transform: translateY(-4px);
  box-shadow: 0 12px 24px rgba(0,0,0,0.08);
}

.card-icon {
  width: 48px;
  height: 48px;
  background: linear-gradient(135deg, #0066ff 0%, #0052cc 100%);
  color: #fff;
  border-radius: 8px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 18px;
  margin-bottom: 20px;
}

.card h3 {
  font-size: 20px;
  font-weight: 600;
  margin-bottom: 12px;
  color: #000;
}

.card p {
  font-size: 15px;
  line-height: 1.6;
  color: #666;
  margin-bottom: 16px;
}

.timeline {
  display: inline-block;
  padding: 6px 12px;
  background: #f0f0f0;
  border-radius: 6px;
  font-size: 13px;
  font-weight: 600;
  color: #666;
}

.strategy-blocks {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.strategy-block {
  display: grid;
  grid-template-columns: 140px 1fr;
  gap: 32px;
  padding: 32px;
  background: #ffffff;
  border-radius: 12px;
  border: 1px solid #e5e5e5;
}

.strategy-number {
  font-size: 14px;
  font-weight: 700;
  color: #0066ff;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}

.strategy-content h3 {
  font-size: 22px;
  font-weight: 600;
  margin-bottom: 12px;
  color: #000;
}

.strategy-content p {
  font-size: 15px;
  color: #666;
  margin-bottom: 16px;
}

.strategy-content ul {
  list-style: none;
  padding: 0;
}

.strategy-content ul li {
  padding-left: 24px;
  position: relative;
  margin-bottom: 8px;
  font-size: 15px;
  color: #4a4a4a;
}

.strategy-content ul li:before {
  content: '•';
  position: absolute;
  left: 8px;
  color: #0066ff;
  font-weight: 700;
}

.cta-box {
  background: linear-gradient(135deg, #0066ff 0%, #0052cc 100%);
  padding: 56px 64px;
  border-radius: 16px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 32px;
}

.cta-content h2 {
  font-size: 28px;
  color: #fff;
  margin-bottom: 8px;
}

.cta-content p {
  font-size: 16px;
  color: rgba(255,255,255,0.9);
}

.btn-primary {
  display: inline-block;
  padding: 14px 32px;
  background: #ffffff;
  color: #0066ff;
  font-weight: 600;
  font-size: 15px;
  text-decoration: none;
  border-radius: 8px;
  transition: transform 0.2s, box-shadow 0.2s;
  white-space: nowrap;
}

.btn-primary:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 16px rgba(0,0,0,0.15);
}

.btn-secondary {
  display: inline-block;
  padding: 14px 32px;
  background: transparent;
  color: #0066ff;
  border: 2px solid #0066ff;
  font-weight: 600;
  font-size: 15px;
  text-decoration: none;
  border-radius: 8px;
  transition: all 0.2s;
  white-space: nowrap;
}

.btn-secondary:hover {
  background: #0066ff;
  color: #fff;
}

.footer {
  padding: 40px 0;
  border-top: 1px solid #e5e5e5;
  text-align: center;
}

.footer p {
  font-size: 14px;
  color: #999;
}

.page-header {
  padding: 48px 0 32px;
  border-bottom: 1px solid #e5e5e5;
}

.breadcrumb {
  display: inline-block;
  font-size: 14px;
  color: #666;
  text-decoration: none;
  margin-bottom: 16px;
  transition: color 0.2s;
}

.breadcrumb:hover {
  color: #0066ff;
}

.breadcrumb:before {
  content: '← ';
}

.timeline-view {
  display: flex;
  flex-direction: column;
  gap: 40px;
  position: relative;
  padding-left: 40px;
}

.timeline-view:before {
  content: '';
  position: absolute;
  left: 11px;
  top: 0;
  bottom: 0;
  width: 2px;
  background: #e5e5e5;
}

.timeline-item {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 32px;
  position: relative;
}

.timeline-marker {
  font-size: 14px;
  font-weight: 700;
  color: #0066ff;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  position: relative;
}

.timeline-marker:before {
  content: '';
  position: absolute;
  left: -40px;
  top: 4px;
  width: 12px;
  height: 12px;
  background: #0066ff;
  border-radius: 50%;
  border: 3px solid #fff;
  box-shadow: 0 0 0 2px #0066ff;
}

.timeline-content {
  background: #ffffff;
  padding: 28px;
  border-radius: 12px;
  border: 1px solid #e5e5e5;
}

.timeline-content h3 {
  font-size: 22px;
  font-weight: 600;
  margin-bottom: 16px;
  color: #000;
}

.deliverables h4 {
  font-size: 14px;
  font-weight: 600;
  color: #666;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  margin-bottom: 12px;
}

.deliverables ul {
  list-style: none;
  padding: 0;
  margin-bottom: 20px;
}

.deliverables ul li {
  padding-left: 24px;
  position: relative;
  margin-bottom: 8px;
  font-size: 15px;
  color: #4a4a4a;
}

.deliverables ul li:before {
  content: '✓';
  position: absolute;
  left: 0;
  color: #0066ff;
  font-weight: 700;
}

.budget-time {
  display: flex;
  gap: 12px;
}

.badge {
  display: inline-block;
  padding: 6px 12px;
  background: #f0f0f0;
  border-radius: 6px;
  font-size: 13px;
  font-weight: 600;
  color: #666;
}

.badge-alt {
  display: inline-block;
  padding: 6px 12px;
  background: #e6f2ff;
  border-radius: 6px;
  font-size: 13px;
  font-weight: 600;
  color: #0066ff;
}

.pricing-summary h2 {
  font-size: 36px;
  font-weight: 700;
  margin-bottom: 48px;
  text-align: center;
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(400px, 1fr));
  gap: 32px;
}

.pricing-card {
  background: #ffffff;
  border: 2px solid #e5e5e5;
  border-radius: 16px;
  padding: 40px;
}

.pricing-card.featured {
  border-color: #0066ff;
  position: relative;
}

.pricing-header h3 {
  font-size: 24px;
  font-weight: 600;
  margin-bottom: 16px;
  color: #000;
}

.price {
  font-size: 48px;
  font-weight: 700;
  color: #0066ff;
  margin-bottom: 8px;
}

.price-detail {
  font-size: 15px;
  color: #666;
  margin-bottom: 32px;
}

.pricing-includes h4 {
  font-size: 14px;
  font-weight: 600;
  color: #666;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  margin-bottom: 16px;
}

.pricing-includes ul {
  list-style: none;
  padding: 0;
}

.pricing-includes ul li {
  padding-left: 24px;
  position: relative;
  margin-bottom: 12px;
  font-size: 15px;
  color: #4a4a4a;
}

.pricing-includes ul li:before {
  content: '✓';
  position: absolute;
  left: 0;
  color: #0066ff;
  font-weight: 700;
}

.recommended {
  margin-top: 24px;
  padding: 12px;
  background: #e6f2ff;
  border-radius: 8px;
  text-align: center;
  font-size: 14px;
  font-weight: 600;
  color: #0066ff;
}

.metrics-intro {
  max-width: 700px;
  margin-bottom: 56px;
}

.metrics-intro h2 {
  font-size: 32px;
  font-weight: 700;
  margin-bottom: 16px;
  color: #000;
}

.metrics-intro p {
  font-size: 18px;
  color: #666;
}

.metrics-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 24px;
  margin-bottom: 64px;
}

.metric-card {
  background: #ffffff;
  border: 1px solid #e5e5e5;
  border-radius: 12px;
  padding: 32px;
}

.metric-card.primary {
  border-color: #0066ff;
  border-width: 2px;
}

.metric-header {
  display: flex;
  justify-content: space-between;
  align-items: start;
  margin-bottom: 20px;
}

.metric-header h3 {
  font-size: 20px;
  font-weight: 600;
  color: #000;
}

.metric-type {
  font-size: 11px;
  font-weight: 700;
  color: #0066ff;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  padding: 4px 8px;
  background: #e6f2ff;
  border-radius: 4px;
}

.metric-value {
  font-size: 16px;
  font-weight: 600;
  color: #0066ff;
  margin-bottom: 12px;
}

.metric-body p {
  font-size: 15px;
  color: #666;
  line-height: 1.6;
  margin-bottom: 16px;
}

.metric-target {
  padding: 12px;
  background: #f8f9ff;
  border-radius: 8px;
  font-size: 14px;
  color: #4a4a4a;
}

.metric-target strong {
  color: #0066ff;
}

.methodology-blocks {
  display: flex;
  flex-direction: column;
  gap: 32px;
}

.method-block {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding: 32px;
  background: #ffffff;
  border-radius: 12px;
  border: 1px solid #e5e5e5;
}

.method-number {
  width: 56px;
  height: 56px;
  background: linear-gradient(135deg, #0066ff 0%, #0052cc 100%);
  color: #fff;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 20px;
}

.method-content h3 {
  font-size: 22px;
  font-weight: 600;
  margin-bottom: 12px;
  color: #000;
}

.method-content p {
  font-size: 15px;
  color: #666;
  margin-bottom: 16px;
}

.method-content ul {
  list-style: none;
  padding: 0;
}

.method-content ul li {
  padding-left: 24px;
  position: relative;
  margin-bottom: 8px;
  font-size: 15px;
  color: #4a4a4a;
}

.method-content ul li:before {
  content: '•';
  position: absolute;
  left: 8px;
  color: #0066ff;
  font-weight: 700;
}

.reporting-timeline {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 32px;
}

.report-item {
  background: #ffffff;
  border: 1px solid #e5e5e5;
  border-radius: 12px;
  padding: 28px;
}

.report-frequency {
  font-size: 14px;
  font-weight: 700;
  color: #0066ff;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  margin-bottom: 16px;
}

.report-details h4 {
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 8px;
  color: #000;
}

.report-details p {
  font-size: 15px;
  color: #666;
  line-height: 1.6;
}

.dashboard-preview {
  max-width: 900px;
  margin: 0 auto;
}

.dashboard-preview h2 {
  font-size: 32px;
  font-weight: 700;
  margin-bottom: 16px;
  text-align: center;
}

.dashboard-intro {
  font-size: 18px;
  color: #666;
  text-align: center;
  margin-bottom: 48px;
}

.dashboard-features {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.feature-item {
  padding: 24px;
  background: #ffffff;
  border-radius: 12px;
  border: 1px solid #e5e5e5;
}

.feature-item h4 {
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 8px;
  color: #000;
}

.feature-item p {
  font-size: 14px;
  color: #666;
  line-height: 1.6;
}

.final-cta {
  text-align: center;
  max-width: 700px;
  margin: 0 auto;
}

.final-cta h2 {
  font-size: 36px;
  font-weight: 700;
  margin-bottom: 16px;
}

.final-cta p {
  font-size: 18px;
  color: #666;
  margin-bottom: 32px;
}

.cta-actions {
  display: flex;
  gap: 16px;
  justify-content: center;
}

@media (max-width: 768px) {
  h1 { font-size: 32px; }
  .hero-stats { grid-template-columns: 1fr; }
  .grid-3 { grid-template-columns: 1fr; }
  .strategy-block { grid-template-columns: 1fr; }
  .timeline-item { grid-template-columns: 1fr; }
  .timeline-view { padding-left: 24px; }
  .cta-box { flex-direction: column; text-align: center; }
  .pricing-grid { grid-template-columns: 1fr; }
  .nav-links { gap: 16px; font-size: 14px; }
  .dashboard-features { grid-template-columns: 1fr; }
  .cta-actions { flex-direction: column; }
}